Conference Program

This workshop will be highly interactive and involves featuring role-play exercises, round table discussions. Here delegates will be put into teams and set the task of developing a business plan that will be evaluated by team of Industry experts and and senior consultants. All banks, MNOs, Transport operators should attend this, especially if you are currently developing your new NFC strategy and finding a right business model that suits your needs and market.

Pre-Conference Executive Workshop – March 14th 2012

Developing a Successful NFC Business Model

Developing your business case for NFC Payments

• Evaluating the market opportunity and key concerns when it comes to realizing your NFC strategy
• How long does it take to roll out an NFC programme?
• Analyzing the macro economic, cultural, competitive landscape and other differences, and trust in NFC technology

How NFC Payments can be a new revenue opportunity for Banks?

• Why are banks so important in the NFC ecosystem?
• Why should banks invest in NFC after all? (Real takeaways)
• A look at various bank led business models
• Analyse the examples of Banks that have travelled this path and succeeded

How to construct a robust and sustainable NFC infrastructure?

• What are various elements and pre-requisites of NFC infrastructure?
• How much to invest to create an NFC infrastructure in Developed markets v/s Emerging?
• How to Incentivizing retailers/ merchants to integrate NFC terminals at the POS
• What are the possible revenue sharing models and partnerships

How to build the roadmap for successful NFC payments deployment?

• Understand Regulatory landscape
• What are various NFC standards?
• Allocating appropriate business partners
• Choosing the right business model

NFC Payments Today – Where are we heading?

9:10 Worldwide Market Updates

• Successful NFC Deployments in past 6 months
• New Alliances and JVs and it’s Impact on the ecosystem
• Latest NFC Trials & results
• Key Technological advancements

Mark Hung, Research Director, Gartner USA (TBC)

10:00 NFC Business models and strategy for banks

• Business models for NFC payments – Mobey Forum White Paper
• “la Caixa“ NFC experiences
• “la Caixa” NFC strategy

Jordi Guaus – Head of Mobile Payments – “la Caixa”

Chair Business Workgroup – Mobey Forum

10:50 Panel – Who should drive the model ? MNOs or Banks ?

• Why Telcos have the edge ?
• Can Banks be in the driving seats?

David Birch,Director, Consult Hyperion (Panel Moderator)
Jay Chinnadorai,Marketing Director and Product Owner Contactless
Vincent Barnaud, Director Mobile Contactless services,Orange France Telecom
Carlos Gracia Armendáriz,Chief Mobility Officer Grupo Santander Spain
Jordi Guaus – Head of Mobile Payments – “la Caixa”
Alberto Perez Lafuente, Director Innovations,BankInter Spain

NFC RETAIL – TRACK 1

11:30 Scope of NFC in Retail

• NFC Retail defined
• ‘What’s in it for me?’ Value Preposition for Retailers
• Why Now? Are we ready?
• Which will be the Key regions?
• NFC Mobile Devices as service & hospitality tool

11:50 How does the Retail Industry Benefit from NFC Revolution?

• A look into direct and indirect benefits of deploying Mobile POS systems
• Considering Improved Customer Interface and convenience
• Source of promotion and additional revenue